How to Manage Online Customer Reviews

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Do you want to know how to earn positive customer feedback? Our guide to getting more great customer reviews will tell you all you need to know to get the ball rolling.

In the Age of Information, it’s no secret that consumers place an enormous amount of value in the opinions of their peers.

Customer reviews are essential to the phone list ongoing success of any brand. In fact, a whopping nine out of 10 people read online reviews before committing to a product or service.

Positive reviews speak for themselves: a glowing testimonial or rating from a customer will shine your brand in its best light—and will help build trust, boost brand awareness, and drive more consumers to your business.

But, in our hyper-connected digital landscape, you’ve got to take the rough with the smooth. No matter who you are or how good a service you offer, negative and even fake reviews will come your way.

There’s no use in covering them up, especially given the fact that 60% of consumers will avoid a brand that censors their online reviews.

For your marketing and communications to hold any weight, transparency is key. And, that means dealing with public customer reviews that are negative or even fake.

Here we’re going to look at the good, the bad, and the fake world of online reviews, offering tips and resources on how you can tackle them or use them to your business-boosting advantage.