The reference, in this case, is to OTT

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A word that stands for Over The Top and is used to indicate all those distribution “platforms” that do not have dedicated facilities or networks for the transmission of their content , but which, on the contrary, have developed a technology capable of operating “above the networks” , relying on the so-called content delivery networks (source: 360com.it). The most famous examples are Whatsapp, Telegram, Skype and Viber.

Precisely thanks to their agile and so distinctly digital nature, as well as to a ghana phone data very aggressive strategy, OTTs have established themselves on the market without needing particular infrastructures to provide their services, but still managing to offer users services and products more in line with their expectations, thus taking away increasingly larger market shares from telcos. Among other things, their rise has been so penetrating and irresistible that it has imposed a business model within the telecommunications market that was previously unprecedented and which has further put the traditional players in the sector in difficulty. While traditional telcos have, in fact, continued to aim to increase revenues, also to support the considerable costs of operating and maintaining the infrastructures, these new competitors have instead imposed the so-called freemium model , which is based on the free offer of many services, which can be enriched by additional elements that are instead paid for.

Inevitably, such a development model has put a much more conservative business like that of traditional telcos in difficulty. Also because thanks to such a model, OTTs have been able to increase their subscribers very quickly and collect a large amount of data.

Data that can then be sold to a corporate media for a significant sum or, more often, can be used to study and increase information about users, so as to be able to further improve their services and thus develop packages and offers that are increasingly in line with customer expectations and needs.

In a word, they customize in order to be more competitive both on the market and in terms of quality of services.