Global market search engine search share ranking in 2024

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Statcounter Search Engine Share (Desktop) Statistics
Statistical time: August 2023-August 2024
Data source: Statcounter
Yhaoo! In fact, there are searches in every country, but those with too low a share are not counted.


Desktop search engine search share statistics in August 2024
StatCounter data shows that in the desktop search market in mainland China, by August 2024, Microsoft Bing's share once again hit a record high, rising from 41.95 in August last year to 50.26%, replacing Baidu as China's largest desktop search engine; Baidu's share dropped to 26.88%; the third to sixth search engines are Haosou, Sogou, Google, and Yandex, with market shares of 15.26%, 3.89%, 2.91%, and 0.74%, respectively.

From the statistics, we can see that the desktop search engine share of Bing search engine in May 2024 was once lower than Baidu, but after May, the desktop search share in China has far exceeded Baidu. Baidu continues to lead in mobile search share. Why is this so? I think there are a few points. The iron must be hard to forge, and it must be people-oriented. Combined with ChatGPT, Bing's data presentation has evolved a lot. Of course, it cannot be used in China, but the search for correct answers and efficiency can reach or even exceed Google's search results, so more and more people are switching to it. In the past, in order to bid for bosnia and herzegovina whatsapp data rankings and spend money to sell advertisements, Baidu's bottom-line search results could be manually intervened, and all its own family bucket products were prioritized to the front. Usually, what everyone needs to find is basically advertisements or abnormal answers in front, which is criticized, so the decline in Baidu's search share is also self-inflicted. The reason why the mobile terminal is "far ahead" is that many mobile phone manufacturers' mobile browsers use Baidu search engine by default, which is a major feature in China.

in conclusion
After all this talk, the conclusion is that the market share of search engines determines the target of your corporate website's search engine optimization. Domestic websites should prioritize Bing and Baidu, while overseas websites should be optimized for search engines in the corresponding regions. For example, websites in South America may target Spanish-speaking customers, and website design should provide support for corresponding language versions. In addition, in addition to supporting computer display, the website must support mobile terminals.