SEO Writing: 3 Factors to Consider Before You Start Writing

[nrumohammadx1]

A recent study conducted by Microsoft includes SEO and copywriting among the 5 most requested marketing hard skills in 2020, thus making SEO writing an indispensable tool for any digital marketing strategy. We can say that the blog post is the most complete and complex expression of SEO writing. The greatest difficulty in writing a blog post is creating valuable content that is engaging and respects SEO parameters.

Before starting to write, it is important to work on keyword research . This austria phone data activity allows us to understand which words are most searched by our target audience and to identify topics to implement in our content strategy. Tools like Semrush or Google Keywords are just some of the infinite supports for keyword research, which must be carried out consistently to always be up to date with search trends.

However, focusing only on keyword research could be reductive and not very useful. According to Hubspot, in fact, writing blog posts by researching topics related to your business allows you to acquire relevance and authority and have a greater chance of appearing in search queries. The advice is to start from a main topic ( topic cluster ) and divide it into sub-topics ( content cluster ) that will be covered in other blog posts in order to create a relationship between all the contents.