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Attention, here it is important to make some necessary clarifications.

Posted: Sun Jan 12, 2025 4:34 am
by nrumohammadx1
3. Let's stay within the younger age group, with this other data: a good 90% of people between 18 and 24 years old declare that they trust the medical information shared on social networks (source: searchenginewatch.com).

In fact, it is not a question of indiscriminate and unconditional trust; fake news armenia phone data or misleading articles aimed solely at clickbait can have enormous success and diffusion in the short term, of course; but – fortunately – authority still manages to have a great weight , especially in the medium-long term, which is the time horizon on which one must work when aiming at patient and customer loyalty.

Building a strategy and a “tone of voice” that combine clarity , familiarity and authority must therefore be one of the priorities in managing social networks in the pharmaceutical sector.

4. We have repeated it often, because it is a really central point: the management of social networks requires a coherent and well-constructed strategy and tone. If this is true for all industries, it is even more so for Pharma, where the delicate points are many (we are talking about the health of individuals and the community, this should never be forgotten). This is why 31% of the industries in the Pharma and Healthcare sector have very specific guidelines relating to the choices of style, form, storytelling and content (source: Institute for Health).