have a realistic view of market behaviors and trends ;
Posted: Sun Jan 12, 2025 4:18 am
If the overall user experience is rich in ideas and effectively channeled, this approach, based on dialogue and interaction between consumer and company, ends up increasing the creative potential of the brand.
When the possibility of an effective dialogic relationship with one's target is integrated into marketing actions, creating the conditions for the co-creation of value, virtual communities linked to the brand are born. Within these privileged spaces, consumers learn, understand, form an opinion and process information on products and services useful for their decision-making process.
By belonging to virtual communities, users can draw on a common, no longer algeria phone data externally controlled, knowledge base and decide whether and which content to develop and disseminate, thus moving from a passive to an active and proactive type of consumption.
On the brand side, there are several reasons why luxury brands are interested in creating a virtual community:
amplify, enrich and enhance the narrative by generating new meaningful conversations;
be able to count on further support for the development of new products ;
strengthen the relationship with existing customers , who have the authority to judge, sanction through the media, and build new reflections;
increase brand loyalty and positive attitudes among consumers who can ultimately become active supporters;
monitor information exchanged between members;
access images and information voluntarily provided by community members.
When the possibility of an effective dialogic relationship with one's target is integrated into marketing actions, creating the conditions for the co-creation of value, virtual communities linked to the brand are born. Within these privileged spaces, consumers learn, understand, form an opinion and process information on products and services useful for their decision-making process.
By belonging to virtual communities, users can draw on a common, no longer algeria phone data externally controlled, knowledge base and decide whether and which content to develop and disseminate, thus moving from a passive to an active and proactive type of consumption.
On the brand side, there are several reasons why luxury brands are interested in creating a virtual community:
amplify, enrich and enhance the narrative by generating new meaningful conversations;
be able to count on further support for the development of new products ;
strengthen the relationship with existing customers , who have the authority to judge, sanction through the media, and build new reflections;
increase brand loyalty and positive attitudes among consumers who can ultimately become active supporters;
monitor information exchanged between members;
access images and information voluntarily provided by community members.