The Mobile Economy is the sum

[Rubinaakter]

of each of these components. Going into the details of the Consumption that drives the Mobile-enabled Economy, half of the market is still tied to revenues from traditional Telco services (mainly Voice and Messaging), a component that, however, also in 2014, suffered a double-digit decline (-16%) due to increasingly aggressive offers towards customers. On the other hand, spending on Mobile data connectivity shows a significant increase, growing by 14% and accounting for 16% of the market, thanks to the increase in subscriptions to bundle offers for Smartphones. Almost a fifth of the market belongs to the sale of mobile devices (especially Smartphones and Tablets), which grows by 3%, due to a slowdown in Tablet sales.


On the other hand, Mobile Commerce (the sale of goods and services belgium telegram data to a limited-time offer: it accounts for 10% of Mobile Economy consumption and 18% of total Italian eCommerce. The purchase of mobile content (games, videos, news, music, etc.) is instead approaching €1 billion, growing by 18%: purchases from application stores account for 40% of this segment. As regards investments by companies and public administrations, those made by Telephone Operators for the expansion of LTE network coverage (and evolutions) and for the updating of Hspa networks have grown significantly in 2014 (+39%), for an absolute value that exceeds 3 billion euros, representing over 55% of the total investments of the Mobile Economy.