If you want to appear on Google for free , what you have to do is optimize your website, so that all the actions help your page and the user to find what they are looking for more easily. Now I will give you a series of actions that you can put into practice to position a free website. Take note!
Choose your keywords carefully.
Write unique titles and meta tags for each page.
Create friendly URLs.
Sign up for Google Search Console.
Adapt your site to mobile devices.
I will explain each point in more detail below.
1. Choose your keywords whatsapp number carefully
Before all this, it might be worth explaining what I mean by keywords.
How to choose keywords for my website?
Select a primary keyword and a group of secondary keywords.
Identify how your target user searches and what terms they use to reach your website.
Research the search volume of your keywords and which ones can bring you the most organic traffic.
Look at the words your competition is using and find the area of opportunity for your business.
Choose those keywords that offer you the highest search volume and the least positioning complexity.
Think of keywords as the smallest unit of expression that your website is associated with. If you choose the right terms, you can gain a lot of visibility and provide value to users who come to your site. If everything goes well and you make the right choice, your content will be displayed to exactly the person who searched for that keyword.
2. Write unique titles and meta tags for each page
Also called meta tags, meta elements, or metatags, meta tags can influence the number of visits from search engine results. That's why it's so important to have them on every important page of your site.
What are the main meta tags on a web page?
Meta title (or SEO title)
Meta description (or what the page is about)
Although they are not visible on your website as such, meta tags can be part of the summary of your online store, right on the search engine results page. Look at the image below, what the meta description and meta title of this Google blog look like.