According to statistics from SproutSocial, more than 5.17 million people use social media, spending an average of 144 minutes a day on it. Selling on social media is a great way to reach your buyers and create a bond with them, moving on to the loyalty stage.
If these numbers don't mean anything to you, here whatsapp database are some reasons to make sales on these channels.
Reasons to sell on social media
They allow you to build customer loyalty.
They give credibility to your business.
They humanize your brand.
They make your business a leader and authority in the market.
It's where your potential buyers are.
Let us briefly explain each point to you.
They give credibility to your business
Facebook, Twitter or Instagram are great ways to bring your business to life and show what's behind your online store. Showing the process of making your products through stories or sharing testimonials from satisfied customers with their purchases are useful content that proves that your business is professional and legitimate.
They humanize your brand
Since they facilitate communication between your followers, you can create a community around your brand, giving it a voice and a style. In this way, your potential clients can identify with your company's values and achieve that characteristic that makes them see you as more than just a business, they see you as an ally.
They allow you to retain your customers
Social media allows your customers to identify with your brand's values and is an excellent way to resolve doubts and provide customer service. If done properly, it will also allow you to gain the empathy and trust of your consumers, ensuring a long-term relationship.