In-Feed ads are video ads that appear when
Posted: Tue Jan 07, 2025 9:55 am
In-Feed ads are video ads that appear when a user scrolls through their For You feed. With In-Feed ads, users can like, comment, share, and interact with the ad just like how they would with other video content that appears on TikTok. They also have a clickable CTA button that may be used to direct the user to your brand’s TikTok page, to an external landing page, or to download your app.
As In-Feed ads look similar to all other videos on TikTok, it’s easy for people to scroll past them. Make sure your video is eye-catching, and the first 2-3 secs are riveting for your audience to continue watching.
Of course, the positive side to this is that it looks like native content. People who are put off by too “in your face” kind of advertisements will be more receptive to these kinds of ads since they are more finland telegram and come off as less promotional.
In-Feed Ads are composed of the following:
The video creative itself
Ad display image
Logo or Brand / App name
Ad description
CTA button
In-Feed Ads video specs are:
Duration: can be between 5-60s. Short videos of 9-15s is highly recommended.
Aspect Ratio: 9:16, 1:1, or 16:9
Resolution: minimum of 540x960px, 640x640px, or 960x540px
File Type: .mp4, .mov, .mpeg, .3gp, or .avi
File Size: within 500mb
Other specifications:
Ad Description: up to 100 characters for Latin Alphabet, and 50 for Asian characters.
Brand / App Name: For Brand Names, 2-20 characters for Latin Alphabet or 1-10 Asian characters is allowed. For App Names, up to 4-40 characters for Latin Alphabet or 2-20 Asian characters only.
Emojis and special characters such as #, {, and } are not supported for the description and names.
As In-Feed ads look similar to all other videos on TikTok, it’s easy for people to scroll past them. Make sure your video is eye-catching, and the first 2-3 secs are riveting for your audience to continue watching.
Of course, the positive side to this is that it looks like native content. People who are put off by too “in your face” kind of advertisements will be more receptive to these kinds of ads since they are more finland telegram and come off as less promotional.
In-Feed Ads are composed of the following:
The video creative itself
Ad display image
Logo or Brand / App name
Ad description
CTA button
In-Feed Ads video specs are:
Duration: can be between 5-60s. Short videos of 9-15s is highly recommended.
Aspect Ratio: 9:16, 1:1, or 16:9
Resolution: minimum of 540x960px, 640x640px, or 960x540px
File Type: .mp4, .mov, .mpeg, .3gp, or .avi
File Size: within 500mb
Other specifications:
Ad Description: up to 100 characters for Latin Alphabet, and 50 for Asian characters.
Brand / App Name: For Brand Names, 2-20 characters for Latin Alphabet or 1-10 Asian characters is allowed. For App Names, up to 4-40 characters for Latin Alphabet or 2-20 Asian characters only.
Emojis and special characters such as #, {, and } are not supported for the description and names.