Case analysis of low-cost detonating sharing craze

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The key to successful viral marketing (2): easy-to-share channels
Once you have content that people are happy to share, all you need is a channel that makes it easy for people to share it. The Ice Bucket Challenge spread quickly through Facebook. Facebook has very easy-to-operate functions such as sharing and @tag friends, which allow people to share information with a large number of Facebook friends and followers with one click. It is a very conducive platform for viral marketing.

However, it is often not easy to create content that your audience is happy to share and give them an easy channel to share it.

Possible difficulties and solutions to viral marketing
For brands, creating eye-catching content is no easy task. Businesses must understand their audience’s preferences, habits, and interests in order to create content that they will want to share. For singapore whatsapp phone number example, a brand wants to use LINE's official account to conduct viral marketing to consumers. However, as the composition of consumers becomes more and more diverse and the scale of brands gradually expands, the original functions of LINE's backend are not enough for marketers to obtain enough data to segment audiences into more detailed groups and make precise insights.

In addition, if a brand hopes to interact with a certain group of audiences through LINE, it is often limited by the platform characteristics of LINE, making it difficult to create successful viral marketing or quickly break through the circle of friends of the official account. Compared with social media such as Facebook, LINE is a relatively closed communication software , and it is also more difficult for consumers to quickly share one-to-many messages. However, the LINE platform also has advantages over other social media, such as closer relationships between friends, deeper interactions, and greater trust in the information received, etc. We can make good use of these advantages of LINE to operate viral marketing, and make good use of the following tools to break through the limitations of the platform.