Knowing the activity of clients allows festivals to formulate proposals to sponsors that guarantee them more visibility or interaction.
“Whether it is when purchasing a ticket, linking the RFID bracelet to your username and account number, connecting to Wi-Fi or downloading the app, there are many times when a festival customer may provide personal data to the organizing company, just as occurs in the provision of digital services in other types of activities,” explains Vilajosana.
With this information, festivals such as Cruïlla are now offering personalised bahamas phone number services, such as offering cake and cava to attendees celebrating their birthday or applying a discount to those who have attended previous editions. Knowing the activity of clients also allows festivals to formulate proposals to sponsors that guarantee them greater visibility or greater interaction with attendees.
Customer acceptance when providing data is essential for its processing, but according to Vilajosana, in our society, unlike in other countries, users are less demanding in this regard. “With digitalisation, we expose more and more of our information, and we are not aware of or demanding when it comes to demanding that we are protected by the conditions we accept to enjoy a service.”
For the professor, there is currently “little social debate about whether the client should be able to decide whether he wants to attend an event or enjoy services without giving up his data”, a debate that he considers important because “in the coming years, society should evolve