Preppy streetwear brand

[muniyaakter]

But you can minimize the damage they do to performance with two-part tests, big creative swings and persistence. Mae Rice Mae Rice Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture. Hire Marketers Roles for hi This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.



Rowing Blazers wanted to do something splashy for their Fall/Winter 2021 united kingdom number screening collection: their first celebrity campaign. But “we didn’t want to feel like we were pulling teeth” for celebrity endorsements, art director Georgia Gray said. They wanted someone who already wore Rowing Blazers. One name they couldn’t ignore: Saturday Night Live star and honorary Kardashian Pete Davidson. Davidson’s agent responded enthusiastically to their outreach. The campaign, co-starring Ziwe Fumudoh of Ziwe, was a go. It kept going. In 2022, the brand is still running ads featuring Davidson. Here’s a few factors that made it a win for Rowing Blazers, Gray said. Organic Instagram lift Before the collection went live, Rowing Blazers previewed it in an Instagram post featuring Pete Davidson smoking a cigarette in the brand’s “Five of Clubs Playing Card.