of GA is audience segmentation.

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With this data, you can follow your subscribers’ real journey from opening an email, to navigating your site, to completing a checkout, for example. This insight reveals much more than just the pieces of content that best motivate users to click. In detail, it tells you how you can expect users to interact with your site after clicking, shedding light on the specific behaviors that particular email content inspires. Audience segmentation capability Another useful feature


With it, you can segment visitors to your site who were referred by emails, painting a guatemala number screening telling picture of how much traffic you can attribute to email marketing campaigns vs. other marketing efforts. This tool can also help you identify which email campaigns are responsible for referring the most traffic to your site. Advanced reporting Google Analytics provides in-depth data like the amount of time visitors spent on your site after clicking a link in your emails. How to start tracking with Google Analytics Set up a Google Analytics account Create an account or sign in to your account at google.com/analytics. Then, specify a property name. This will represent the email that you plan to track.