"The emergence of online channels to reach consumers is key, along with the creation of valuable content," P. Correas (C
Posted: Tue Jan 07, 2025 7:11 am
With the pandemic, companies have been forced to implement digitalization plans to survive, new models of consumer behavior have appeared, there has been an evolution of Marketing strategies to connect with consumers and a change in the model of approach to markets... We have spoken about all this and much more with Patricia Correas Vadillo, Chief Marketing Officer (CMO) of Centribal .
What would you say are the new consumer behavior models that have emerged as a result of the pandemic?
As a result of the pandemic, there have been forced changes in consumer number library behavior, as a consequence of the measures of forced confinement and social distancing. The increase in online shopping and “home office” have been two of the emerging trends that I would highlight.
These two ways of behaving, both when consuming and when working, have also led to a change in the way we communicate . Videoconferencing has entered the lives of consumers not only as a personal channel but also as a professional and educational channel.
The need to be hyperconnected with your loved ones and your favorite brands has also become part of our lives.
It's been more than a year now and the rise of online stores is a reality , accompanied by new communication channels to connect with consumers.
What would you say are the new consumer behavior models that have emerged as a result of the pandemic?
As a result of the pandemic, there have been forced changes in consumer number library behavior, as a consequence of the measures of forced confinement and social distancing. The increase in online shopping and “home office” have been two of the emerging trends that I would highlight.
These two ways of behaving, both when consuming and when working, have also led to a change in the way we communicate . Videoconferencing has entered the lives of consumers not only as a personal channel but also as a professional and educational channel.
The need to be hyperconnected with your loved ones and your favorite brands has also become part of our lives.
It's been more than a year now and the rise of online stores is a reality , accompanied by new communication channels to connect with consumers.