The difference between direct and indirect marketing is mainly the audience they target. Indirect marketing targets a broader audience with the goal of creating value for people.
In this case, the emphasis shifts from the product to the people. Examples of indirect marketing include conferences and content marketing (e.g. a blog). These can be supplemented by influencer marketing and public relations (e.g. a product review in a media outlet).
How to improve direct marketing actions in your online store?
To carry out a direct marketing strategy in your business you have to consider its 5 variables:
Database: Who are croatia phone data you going to contact?
Value proposition: what does your product or service solve?
Creativity: How are you going to communicate that offer?
Channel: where are you going to communicate it?
Customer service: support to resolve questions or complaints
With this in mind, let's double-click on the strategies and tools that you can put into practice to do direct marketing in your online store .
How to boost your direct marketing strategies?
To improve direct marketing strategies in your business, there are some factors that you can take into account:
1 – Once you have the database, you can analyze it based on your customers’ purchasing behavior . The idea is to identify both cross-selling and up-selling opportunities to adjust your action to them .
2 – It is key that you integrate various channels . Omnichannel is essential to improve results. It is important that you are effectively present in the places where your customers are.
3 – Don’t forget about calls to action . It is recommended that there be one call per communication and not several in one. They can range from visiting a website and downloading an e-book to making a purchase.
4 – Always keep an open mind for adjustments . Measuring your direct marketing actions will allow you to optimize them and see what works best for your buyer persona .