Treat women differently from men. We will show them other products and other benefits. The segmentation of our database also plays an important role. Thanks to it the right group of recipients will receive the messages sent to them at the right time. In addition to creating groups of recipients with similar characteristics we can also send automatic messages to everyone. For example the users date of birth will help us do this. How to use it With it we can not only adapt the content to the age of the recipient but also use appropriate language or various types.
Of graphics. Knowing the customers date of birth we can prepare personalized birthday offers for him and send them in advance. Figure Cosmetics store push creation. Personalization and user behavior netherlands whatsapp resource Personalization based on behavioral data is nothing more than recording the users actions on our website in the system and using this knowledge to present him with similar content or services. When we combine it with transaction data, i.e. the customers purchase history, we will be able to plan highly personalized campaigns. Marketing automation systems mean that this activity does not require additional work from marketers because it learns the.
Behavior of the Internet users themselves. It is up to us to choose the tools and arrange them appropriately. Dynamic content allows each user to be presented with content in exactly the areas of their interest. We can include changing content in emails, websites or web push notifications. In addition to the content, we can also personalize the time of sending emails. How the Sending Optimizer function of the system is used for this purpose It adjusts the time of sending emails to recipients based on previously read messages. Thus recipients can receive our messages exactly at the time they.