Where to maintain a content plan
Posted: Tue Jan 07, 2025 6:57 am
Temnik is the simplest version of a content plan. Your task is to write down an idea the moment it appears in your head, so as not to forget it. Do not rely on your memory, as not a single bright idea has been lost. It is better to write down the idea in a diary, phone notes or "Favorites" in Telegram.
A table is the most common type of content plan, which allows you to distribute categories and types of posts depending on the day of the week or time of publication. The necessary accents can be set in colors. The convenience of tables like Google Sheets is that you can provide access to anyone via a link. This helps edit the content plan from different devices and gives you the opportunity to show it to the customer.
Project management service - corporate planners like Trello nepal whatsapp phone number make it easier to distribute tasks between employees if the production of a piece of content requires the involvement of different people, such as an editor, a writer, and a designer.
How to create a content plan
Depending on your goals, the approach to filling your blog may vary.
Define your goals and objectives
Increasing sales . In this case, you focus on promoting your product and service, building brand loyalty.
Of course, no one forbids you to post pictures or videos of the product and describe its properties. But this will be more of a product card than a tool for improving sales. It will be better if you interest the buyer: introduce him to the USP, the brand philosophy. Even the coldest client can gradually become interested in the product. This is called a sales funnel.
Surely you have establishments where the owner, bartender or barista recognizes and greets you, can exchange a couple of jokes and make a unique compliment from the establishment. Content marketing implies that you will work to create a loyal audience so that the subscriber feels something similar. Of course, nothing can replace personal communication, but loyalty can be formed by anticipating and helping with problem solving, offering unique discounts and promotions, asking for opinions or advice.
Personal brand promotion . A personal brand is an intangible asset. If you build the right positioning, provide useful information and share expertise, you can increase your own importance in the eyes of colleagues, partners, subordinates and potential clients. Therefore, the key goal is to increase personal recognition. A personal brand can also influence an increase in sales, although this will be more of an accompanying goal, and the author should act more delicately.
A table is the most common type of content plan, which allows you to distribute categories and types of posts depending on the day of the week or time of publication. The necessary accents can be set in colors. The convenience of tables like Google Sheets is that you can provide access to anyone via a link. This helps edit the content plan from different devices and gives you the opportunity to show it to the customer.
Project management service - corporate planners like Trello nepal whatsapp phone number make it easier to distribute tasks between employees if the production of a piece of content requires the involvement of different people, such as an editor, a writer, and a designer.
How to create a content plan
Depending on your goals, the approach to filling your blog may vary.
Define your goals and objectives
Increasing sales . In this case, you focus on promoting your product and service, building brand loyalty.
Of course, no one forbids you to post pictures or videos of the product and describe its properties. But this will be more of a product card than a tool for improving sales. It will be better if you interest the buyer: introduce him to the USP, the brand philosophy. Even the coldest client can gradually become interested in the product. This is called a sales funnel.
Surely you have establishments where the owner, bartender or barista recognizes and greets you, can exchange a couple of jokes and make a unique compliment from the establishment. Content marketing implies that you will work to create a loyal audience so that the subscriber feels something similar. Of course, nothing can replace personal communication, but loyalty can be formed by anticipating and helping with problem solving, offering unique discounts and promotions, asking for opinions or advice.
Personal brand promotion . A personal brand is an intangible asset. If you build the right positioning, provide useful information and share expertise, you can increase your own importance in the eyes of colleagues, partners, subordinates and potential clients. Therefore, the key goal is to increase personal recognition. A personal brand can also influence an increase in sales, although this will be more of an accompanying goal, and the author should act more delicately.