conversion or view milestones. No: Whether

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Think your customers, not Kim Kardashian. Has a certain type of influencer been successful in the past? You could think of influencer “types” in terms of audience size, niche, primary social platform and more. The possibilities are endless; when Garren managed influencer marketing at Skillshare, she divided influencers into around 50 buckets. Yes: Try to duplicate past successes, Garren said, and boost performance-based incentives for influencers — like bonuses for hitting key


it’s because you’ve never tried influencer marketing before, or you just haven’t kuwait number screening hit your stride yet, testing is key — with a diverse crew of influencers, Garren said. Keep track of KPIs like impressions and conversions, and top performers will emerge. 5 common influencer marketing mistakes to avoid Influencer marketing can go wrong in unusual ways — say, if one of your influencers becomes the villain of Bachelor in Paradise — but it also has some common pitfalls. Here are the main ones our experts recommend watching out for. Focusing on reach alone. Not every campaign can (or should) reach every American. For instance, if you’re a small business that wants to really saturate the Nashville home decor market with mentions of your product, you only want to reach people in a geofenced area.