Neighborhood with competitors

[sadiksojib35]

When choosing a location, some entrepreneurs decide to "stand" next to a successful competitor in order to use their traffic. But this does not work: do not think that if you are next to those who have queues, then their visitors will come to you.

Traffic is certainly affected by location, and it is better to choose a busy location if possible. But it is important to develop your own brand and alternative sources of guest attraction, not relying solely on street traffic, and especially on guests of your neighboring competitors.

If an entrepreneur wants to open next to competitors, the first thing to do is to assess the prospects of the location. To do this, you need to visit these coffee shops at different times of the day, count morocco whatsapp phone number the number of visitors and assess the audience. If the establishments are 70-80% or more full, the location has potential and can be considered. If the points are half empty all day, there is no point in setting up next to them.

Also, a budding entrepreneur needs to determine the brand positioning: understand what target audience the business works for. This will help differentiate itself from competitors. And it is worth thinking over the development strategy: develop a visual, create a menu based on all the input data.

When we opened the first point in the park, we focused on families who walk there, and especially on mothers with children. That's why we immediately built the pavilion in such a way that it would be convenient for mothers with strollers. We also developed a children's menu: in the summer, we offered a coloring book with our signature character with each order. Children were interested in us, and mothers were comfortable.

The design and uniform of the staff also worked for the audience, creating a cozy atmosphere.



Dumping at the start
Another mistake of beginning entrepreneurs is to offer coffee 20 rubles cheaper than the city average. This strategy can work, but in a very short term. If the coffee shop offers nothing to the audience except lower prices, then the return of guests will be low. And regularly lowering prices at a loss will quickly lead to the project becoming financially insolvent.

At the start, promotions such as “a drink as a gift,” “two for the price of one” work better to attract the audience’s attention. You can also give small gifts. For example, add a candy or cookie to each order: the cost price is small, but the effect is positive.

On the opening day of the outlet, in order to increase the influx of visitors, you can, firstly, invite friends who will create a stir. Other people, seeing the queue, will also want to join in and try what delicious things the new coffee shop treats to.

Secondly, you can do a joint promotion with your neighbors, say, with a nearby flower shop or beauty salon. Advertising in city publics and with local opinion leaders also works well.