Sharing promotes social promotion

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Leaving the Internet and heading towards localized physical activities Consumers are taking a more cautious approach to technology ── 39% of marketers believe this is an influential trend in 2025 Oxford University Press, which votes for the word of the year every year, recently officially announced the representative word of 2024 - " Brain Rot ". Over the past year, the word's annual frequency of use has increased by 230%, and is used to express the negative impact of people over-absorbing low-quality online content for a long time.

The health risks brought about by Internet technology will alert consumers to be more cautious online and pay more attention to offline experience and life. Brandwatch even found that online conversations about Dumb Phones have increased by 43% compared to the past 12 months, and that Generation Z is growing faster than other greece whatsapp phone number generations. How to use technological tools to assist brands in designing physical activities? Reference Strategy 2: Physical and Online OMO Diversion Original and localized brand activities ── 60% of marketers believe this is an influential trend in 2025 Ask yourself, in today's society, is it possible for us to put down our mobile phones, turn off the Internet, and shop in places with no signal at all? If you consider the consumer's perspective,

you will find that everyone is eager to connect with the real world. Technology is a convenient auxiliary tool that cannot be completely separated, but it can add the finishing touch to original brand activities. Carefully planned physical activities, such as pop-up stores, exclusive experiences, limited editions, etc., enhance the scarcity of products and experiences, and the brand value contained therein strengthens the self-identity of consumer groups, thus making customers more willing to go online.and word-of-mouth marketing. According to Brandwatch analysis, there were more than 5.24 million online mentions of localized content and activities in a short period of time, of which 67% of the sentiment-categorized mentions were positive.