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Is the most important for many marketers, before the recipient clicks on the link contained in the message, they must first open it. Thats why we believe that is the most important metric to determine the success of an email marketing campaign. Lets start with the generation of leads and responsibility for them The goal of an email marketing campaign is to generate highquality leads that, if properly guided in the customer journey, will lead to sales. We prefer using dedicated landing pages or subscription newsletters with offers to join the subscription. Marketers are responsible for each such contact left.

And must provide individual marketing messages that are adapted to the users needs so that the recipient is willing to open further communications. After all, email is a direct channel of communication israel whatsapp resource with the customer, especially if he consciously signed up for the mailing list. Marketers should take the recipient seriously and make the most of this contact method. Is the open rate of your email marketing campaign good or is there something to be improved? Lets see if your application of the following rules will have a positive impact on increasing the rate. Key principles for increasing open rates.

Lets dive into the most important rules for writing subject lines and designing email marketing campaigns to increase open rates. Less is more The most important thing about marketing communication is systematicity and moderation. Therefore, you cant send emails every day because all your efforts to acquire leads will have the opposite effect customers, under the pressure of several messages per week, will eventually just get angry and click on the unsubscribe footer. Even if you dont unsubscribe, you probably wont open your emails, and thats not your goal, right? Find out how many people delete emails without opening them.