The platform must provide:

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opportunities for posting content: videos, texts, presentations, tests, interactive elements;
communication tools: chats, forums, video conferences for communicating with students;
analytics and reporting system: tracking students’ progress and course effectiveness;
integrations: the ability to connect payment systems, services, email newsletters, push notifications, and so on.


Search for specialists and experts
Creating a quality product requires the involvement malaysia whatsapp phone number of experts. Selecting specialists and experts is one of the important stages in creating an online school. For example, if you plan to teach programming, find developers with experience. For design courses, professional designers with a portfolio are suitable. It is important that candidates are able not only to work, but also to teach, making complex things understandable for students.

In addition to the development team, teachers are needed to create a course. Such experts can be found on social networks. For example, some of them already run a channel and are ready for larger-scale projects. Alternatively, you can look for teachers in thematic communities, chats, groups, or even at live meetings.



Recording video lessons
This is an important part of creating an online school. High-quality videos will help students learn the material better and review pre-recorded lessons at any time.

Start by preparing a script: clearly define what you want to convey. For example, if you teach math, break the lesson into short, clear blocks. Then choose the right equipment - a camera, microphone, and lighting. Even a smartphone with a good camera can do. Don't forget about editing: remove unnecessary things, add explanatory slides or graphics.



Marketing
It is important to understand where your potential students spend their time — what resources they read, what content they consume. Market research, potential audience research, and castdevs of the first students will help with this. Possible promotion channels:

Performance marketing and CPA networks . Direct advertising, thanks to which you can literally survive at first, and also test hypotheses and scale up.
Content Marketing : Publishing expert content on platforms that your audience reads.
Social networks . This is important because you will most likely be searched for in social networks to learn more about the product. If there are no social networks, the user will definitely have questions. Therefore, try to be present everywhere and actively manage channels and show the life of the product.
Email marketing . Build a subscriber base and inform them about new products, special offers and promotions. But not too often.
Influencer marketing . Collaborate with bloggers and opinion leaders in your niche. Try to make placements on a barter basis - you give them access to the product, and they give you advertising.
Cross-marketing . Collaborate with other companies. Let them talk about you, and you about them. This way you can share your audience so that it flows from product to product. For example, we collaborate with a company that checks cars before buying.
Affiliate Marketing : Offer discounts on training to employees of large companies - this is a huge audience.
SEO optimization . Promote your school website and blog in search engines.
Additionally, run promotions and offer discounts to attract your first students.
Analyze the results of your marketing campaigns, adjust your strategy, and don’t be afraid to experiment.