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Posted: Tue Jan 07, 2025 5:36 am
On the other hand, in the B2B field, display ads tend to have a higher CPA. When conducting B2B marketing, keep in mind that there are cases where display ads are not compatible.
Display ads (non-retargeting) are more likely to be shown to users with low purchasing intent (see figure below), and georgia phone data combined with the fact that B2B customers are less likely to make impulse purchases, CPAs tend to soar.
btobads_1
When using display ads for B2B advertising, you can use them more effectively by evaluating the ads not only by CPA but also by ROAS and order cost.
display ads, please see below.
[Seminar Report] <For BtoB Companies> Common Pitfalls in Display Advertising and Use Cases
Social Media Advertising
Social media advertising is advertising that appears on social media sites such as Facebook, Instagram, and X (formerly Twitter).
One of the big advantages of social media advertising is that it can reach your target precisely. You can directly approach people who work in a specific job or industry, or those with decision-making power. In B2B, targeting that focuses on occupations and industries is effective.
Display ads (non-retargeting) are more likely to be shown to users with low purchasing intent (see figure below), and georgia phone data combined with the fact that B2B customers are less likely to make impulse purchases, CPAs tend to soar.
btobads_1
When using display ads for B2B advertising, you can use them more effectively by evaluating the ads not only by CPA but also by ROAS and order cost.
display ads, please see below.
[Seminar Report] <For BtoB Companies> Common Pitfalls in Display Advertising and Use Cases
Social Media Advertising
Social media advertising is advertising that appears on social media sites such as Facebook, Instagram, and X (formerly Twitter).
One of the big advantages of social media advertising is that it can reach your target precisely. You can directly approach people who work in a specific job or industry, or those with decision-making power. In B2B, targeting that focuses on occupations and industries is effective.