What exactly is zero-party data? It is
Posted: Tue Jan 07, 2025 5:27 am
Qualifio says the future of digital marketing and advertising lies in zero-party data and first-party data
In this new context, data collection through interactive marketing proposals gains relevance. With a more creative and jovial tone, interactive formats generate a higher level of engagement with consumers. These formats are based on the collection of zero & first-party data as a transparent, attractive, non-intrusive alternative for users and respectful of the GDPR.
the optional data that the consumer decides to voluntarily provide to a company in the hope of improving their experience and relationship with the company. This new concept is defined by Forrester as “Data that a customer intentionally and proactively shares with a brand, which may include data on preferences, saudi arabia number data purchase intentions, personal context, and how the individual wants the brand to recognize them.” And what about first-party data? It is the data expressly provided by the user to the company to generate a transaction (purchases, reservations, downloads, registrations, etc.) or to be contacted by the company.
«The value of zero and first-party data is reflected in several advantages. First, it eliminates dependence on third parties. This data also provides new forms of segmentation beyond traditional sociodemographic and geographic methods, based on consumer preferences regarding the brand's offering. This is a cascading effect, as it enhances personalization in communications and offers. Thus, the brand experience becomes truly unique and the bond between brand and consumer is strengthened, among other things,» said the CMO of Qualifio.
Qualifio's proposition: Interactive marketing as a data collection tool
Brands and media companies using Qualifio can easily create and publish interactive content such as quizzes, games, surveys, polls and over 50 other innovative formats across all their digital channels. The SaaS platform enables its customers to engage with their online communities in a unique, fun and responsible way.
Press Release.
In this new context, data collection through interactive marketing proposals gains relevance. With a more creative and jovial tone, interactive formats generate a higher level of engagement with consumers. These formats are based on the collection of zero & first-party data as a transparent, attractive, non-intrusive alternative for users and respectful of the GDPR.
the optional data that the consumer decides to voluntarily provide to a company in the hope of improving their experience and relationship with the company. This new concept is defined by Forrester as “Data that a customer intentionally and proactively shares with a brand, which may include data on preferences, saudi arabia number data purchase intentions, personal context, and how the individual wants the brand to recognize them.” And what about first-party data? It is the data expressly provided by the user to the company to generate a transaction (purchases, reservations, downloads, registrations, etc.) or to be contacted by the company.
«The value of zero and first-party data is reflected in several advantages. First, it eliminates dependence on third parties. This data also provides new forms of segmentation beyond traditional sociodemographic and geographic methods, based on consumer preferences regarding the brand's offering. This is a cascading effect, as it enhances personalization in communications and offers. Thus, the brand experience becomes truly unique and the bond between brand and consumer is strengthened, among other things,» said the CMO of Qualifio.
Qualifio's proposition: Interactive marketing as a data collection tool
Brands and media companies using Qualifio can easily create and publish interactive content such as quizzes, games, surveys, polls and over 50 other innovative formats across all their digital channels. The SaaS platform enables its customers to engage with their online communities in a unique, fun and responsible way.
Press Release.