Article More information We should not make it difficult for recipients to unsubscribe from the list. The smaller the database, the better. But the more interested in our product. Inserting unsubscribe links and introducing a simple unsubscribe process is important not only for building emails but also for building databases. Remember that desperate users will mark mails as spam instead of unsubscribing. Then the reputation of the senders server will decrease. This can lead to mails ending up in the mailboxes of people who are interested in our offers. The hygiene of the base is very important. An important.
Rule to make database management easier is to remove addresses where messages were returned three times. Even if the reason for the bounce is a mailbox overflow we can be relatively sure that our emails india whatsapp resource will be lost in the sea of collected mails. Nowadays it is not so easy if someones mailbox is full. It is possible that a given address is no longer used by the system and therefore it is not worth it to occupy space for your account in the system. As always, this is just a drop in the ocean of modern and reasonable email.
Marketing needs. Especially since it flows and changes like any water. What should be paid attention to when assuming what is active? The most frequently repeated slogan recently is the socalled engagement rate, an indicator that shows how engaged the user is. How it is calculated is still a matter of guesswork. Email providers such as or often reveal only one layer of secrets. Engagement rate Engagement rate Therefore the engagement rate deserves a separate treatment and read the article. However, the following aspects are consistent with the theme of engagement rate and will help improve the deliverability rate.