Other Slack-First Integrations
Posted: Tue Jan 07, 2025 5:13 am
In recent months, our world has changed and society has been forced to adapt to a new scenario in which changes occur at great speed. But the health crisis has only accelerated a process that, in the case of companies, had already been taking place for some time. Factors such as the increasing use of digital channels by customers, the climate crisis and increasing pressures on supply chains were already forcing organizations around the world to adopt digital transformation processes, placing technology at the center of business strategy and modifying habits and production methods.
Companies are in constant interaction with customers, employees and partners. It is a universe of interactions that takes place on the web, the telephone, physical stores, social networks and much more. These interactions generate a large amount of information about the tastes, needs, concerns and interests of the different audiences of the organizations.
“The wide variety of communication channels between companies and customers is also reflected within companies,” said Enrique Polo de Lara, Senior Vice President and Country Leader of Salesforce Iberia . “Nowadays, the first contact with customers is much more likely to occur in an online environment than in a physical one , and collaboration between employees also occurs in both universes. It is a Digital-First world that requires new technological solutions.” He added that the current crisis of confidence in which we are involved is: “Consumers demand trustworthy companies that take responsibility for aspects such as sustainability,” a concept that Salesforce has already integrated.
At the latest edition of Dreamforce 21 , Salesforce has presented the essential features of the technology needed to meet these challenges. The company has shown a series of innovations in its Salesforce Customer 360 platform and, in addition, has announced the integration of this platform with Slack , the collaborative work solution recently acquired by Salesforce.
“To meet business challenges and ensure effective work, companies must equip themselves with a new technological framework,” explains Pau Contreras, Vice President of Solution Engineering at Salesforce Iberia. “It is about combining technologies that allow the integration of business applications with collaborative work solutions. We have called this combination of solutions the Digital Headquarters , a concept that allows companies to meet the demands of a hybrid world, so that they can achieve their objectives from anywhere.”
Contreras has emphasized the hybrid world, which has been consolidated after the pandemic. “80% of interactions in commercial cycles are going to be digital,” he explains. In addition, the tool that Salesforce has presented adds functionalities within marketing and commerce, among other aspects that Contreras has explained in more depth. In fact, after the integration of Slack into the Salesforce portfolio, the company has completed a platform of solutions that make up this Digital Headquarters. This platform is essentially composed of:
Slack : collaborative work solution integrated with business applications.
Salesforce Customer 360 : An integrated CRM platform that unites marketing, sales, commerce, service, analytics and data visualization, platform and integration services, training, industry solutions, and more to give companies a single source of truth about their customers.
Einstein : Salesforce’s AI engine, which powers every Customer 360 application.
Hyperforce – An infrastructure architecture that unifies cloud foundations and enables Salesforce to scale quickly and securely using public cloud partners.
salesforce
Key new developments presented at Dreamforce 21 on Salesforce Customer 360
1. Customer 360
Salesforce has launched Slack—First Customer 360 for sales, service, marketing, commerce, analytics, and many other services. Slack becomes the hub for everyone in an organization to communicate, collaborate, and act on information from Salesforce and all the other apps, systems, and partners they use.
2. Sales Cloud
Slack-First Sales enables sales teams to collaborate in real-time to close more deals, faster, from anywhere. With digital deal rooms , sales reps can now access, update, and share Salesforce records directly in Slack.
The latest version of Sales Cloud includes: Revenue Intelligence to equip sales managers with insight into the entire sales and revenue cycle; Sales Enablement for smoother onboarding and training focused on developing sales experiences; and Subscription Management for Revenue Cloud to enable organizations to gain greater agility to simplify and accelerate purchasing processes.
3. Service Cloud
Slack-First Service enables customer support teams to automatically identify the right experts for each case. New swarming capabilities and expert finder enable cross-functional teams to collaborate on issues to resolve customer cases more efficiently and effectively.
More automation and AI in Service Cloud transform contact centers into a digital headquarters for customer service teams. New workflows enable these professionals to anticipate, route, and resolve customer needs—sometimes before customers even realize there’s a problem. Additionally, digital contact center innovations for video , chat , voice , and engagement enable simpler experiences for customers and field service teams.
4. Marketing Cloud
Slack-First Marketing enables marketing teams and agency partners to collaborate in a shared digital workspace. Marketers can now accelerate processes with Einstein recommendations in Slack, and Pardot automation enables all departments to collaborate on a single, shared view of the customer.
Marketing cloud updates include new solutions based on AI-powered segmentation , content creation , personalization of real-time human interactions , and analytics of customers and marketing campaigns—all without the need for programming or coding.
5. Commerce Cloud
Slack-First Commerce helps teams gain deeper insight into their business, adapt to changing trends, and connect with customers and colleagues. New alerting capabilities enable teams to stay ahead of business trends and quickly resolve issues with orders.
Other announcements in this area have focused on two regional agreements. In the United States, FedEx and Salesforce have announced a multi-year agreement that integrates Salesforce Commerce Cloud and Salesforce Order Management with innovations from FedEx and ShopRunner, its e-commerce platform. In China, Salesforce and Alibaba Cloud have announced that they are working on an agreement to launch Salesforce Social Commerce , a headless- based commerce product that is being designed and built in China to help multinational brands grow their business in the region.
Additionally, Salesforce has strengthened Slack-First integrations turkey number data in platform services , training (Trailhead), analytics (Tableau), Mulesoft , Quip and Salesforce Sustainability Cloud, as well as in its sector solutions for banking , healthcare , education and solutions for NGOs .
7. Einstein
Salesforce is also introducing new additions to the Einstein Automate portfolio , including capabilities for Robotic Process Automation (RPA) , AI, and automated experiences to help every Salesforce customer build a more automated workflow from start to finish. All of the innovations will further support a Slack-first approach for all IT professionals.
8. Health Cloud 2.0
Health Cloud 2.0 technology is designed to help businesses and governments deliver better health and safety for their employees, customers, and communities. It includes Dreampass (to deliver safer in-person events), contact tracing , and vaccine management .
9. Salesforce CDP
Salesforce Customer Data Platform (CDP) enables data to be unified from different sources and becomes a unified data repository for all Salesforce solutions. Innovations enable improved segmentation through the use of AI and enhance the connection to analytics solutions.
10. Hyperforce
Salesforce has announced the opening of a Hyperforce operating zone in the European Union . The Hyperforce EU Operating Zone will allow our private and public customers to not only store their data in the EU, but also ensure that all data processing is done by EU-based personnel. This increases regulatory compliance guarantees and facilitates the adoption of cloud solutions for all types of organizations. Additionally, Salesforce has announced an expansion of its alliance with Amazon Web Services (AWS) , in whose public cloud Salesforce services can be deployed via Hyperforce. The expansion of this alliance will allow customers to develop specific sector applications, as well as develop Slack as a digital headquarters, incor
Companies are in constant interaction with customers, employees and partners. It is a universe of interactions that takes place on the web, the telephone, physical stores, social networks and much more. These interactions generate a large amount of information about the tastes, needs, concerns and interests of the different audiences of the organizations.
“The wide variety of communication channels between companies and customers is also reflected within companies,” said Enrique Polo de Lara, Senior Vice President and Country Leader of Salesforce Iberia . “Nowadays, the first contact with customers is much more likely to occur in an online environment than in a physical one , and collaboration between employees also occurs in both universes. It is a Digital-First world that requires new technological solutions.” He added that the current crisis of confidence in which we are involved is: “Consumers demand trustworthy companies that take responsibility for aspects such as sustainability,” a concept that Salesforce has already integrated.
At the latest edition of Dreamforce 21 , Salesforce has presented the essential features of the technology needed to meet these challenges. The company has shown a series of innovations in its Salesforce Customer 360 platform and, in addition, has announced the integration of this platform with Slack , the collaborative work solution recently acquired by Salesforce.
“To meet business challenges and ensure effective work, companies must equip themselves with a new technological framework,” explains Pau Contreras, Vice President of Solution Engineering at Salesforce Iberia. “It is about combining technologies that allow the integration of business applications with collaborative work solutions. We have called this combination of solutions the Digital Headquarters , a concept that allows companies to meet the demands of a hybrid world, so that they can achieve their objectives from anywhere.”
Contreras has emphasized the hybrid world, which has been consolidated after the pandemic. “80% of interactions in commercial cycles are going to be digital,” he explains. In addition, the tool that Salesforce has presented adds functionalities within marketing and commerce, among other aspects that Contreras has explained in more depth. In fact, after the integration of Slack into the Salesforce portfolio, the company has completed a platform of solutions that make up this Digital Headquarters. This platform is essentially composed of:
Slack : collaborative work solution integrated with business applications.
Salesforce Customer 360 : An integrated CRM platform that unites marketing, sales, commerce, service, analytics and data visualization, platform and integration services, training, industry solutions, and more to give companies a single source of truth about their customers.
Einstein : Salesforce’s AI engine, which powers every Customer 360 application.
Hyperforce – An infrastructure architecture that unifies cloud foundations and enables Salesforce to scale quickly and securely using public cloud partners.
salesforce
Key new developments presented at Dreamforce 21 on Salesforce Customer 360
1. Customer 360
Salesforce has launched Slack—First Customer 360 for sales, service, marketing, commerce, analytics, and many other services. Slack becomes the hub for everyone in an organization to communicate, collaborate, and act on information from Salesforce and all the other apps, systems, and partners they use.
2. Sales Cloud
Slack-First Sales enables sales teams to collaborate in real-time to close more deals, faster, from anywhere. With digital deal rooms , sales reps can now access, update, and share Salesforce records directly in Slack.
The latest version of Sales Cloud includes: Revenue Intelligence to equip sales managers with insight into the entire sales and revenue cycle; Sales Enablement for smoother onboarding and training focused on developing sales experiences; and Subscription Management for Revenue Cloud to enable organizations to gain greater agility to simplify and accelerate purchasing processes.
3. Service Cloud
Slack-First Service enables customer support teams to automatically identify the right experts for each case. New swarming capabilities and expert finder enable cross-functional teams to collaborate on issues to resolve customer cases more efficiently and effectively.
More automation and AI in Service Cloud transform contact centers into a digital headquarters for customer service teams. New workflows enable these professionals to anticipate, route, and resolve customer needs—sometimes before customers even realize there’s a problem. Additionally, digital contact center innovations for video , chat , voice , and engagement enable simpler experiences for customers and field service teams.
4. Marketing Cloud
Slack-First Marketing enables marketing teams and agency partners to collaborate in a shared digital workspace. Marketers can now accelerate processes with Einstein recommendations in Slack, and Pardot automation enables all departments to collaborate on a single, shared view of the customer.
Marketing cloud updates include new solutions based on AI-powered segmentation , content creation , personalization of real-time human interactions , and analytics of customers and marketing campaigns—all without the need for programming or coding.
5. Commerce Cloud
Slack-First Commerce helps teams gain deeper insight into their business, adapt to changing trends, and connect with customers and colleagues. New alerting capabilities enable teams to stay ahead of business trends and quickly resolve issues with orders.
Other announcements in this area have focused on two regional agreements. In the United States, FedEx and Salesforce have announced a multi-year agreement that integrates Salesforce Commerce Cloud and Salesforce Order Management with innovations from FedEx and ShopRunner, its e-commerce platform. In China, Salesforce and Alibaba Cloud have announced that they are working on an agreement to launch Salesforce Social Commerce , a headless- based commerce product that is being designed and built in China to help multinational brands grow their business in the region.
Additionally, Salesforce has strengthened Slack-First integrations turkey number data in platform services , training (Trailhead), analytics (Tableau), Mulesoft , Quip and Salesforce Sustainability Cloud, as well as in its sector solutions for banking , healthcare , education and solutions for NGOs .
7. Einstein
Salesforce is also introducing new additions to the Einstein Automate portfolio , including capabilities for Robotic Process Automation (RPA) , AI, and automated experiences to help every Salesforce customer build a more automated workflow from start to finish. All of the innovations will further support a Slack-first approach for all IT professionals.
8. Health Cloud 2.0
Health Cloud 2.0 technology is designed to help businesses and governments deliver better health and safety for their employees, customers, and communities. It includes Dreampass (to deliver safer in-person events), contact tracing , and vaccine management .
9. Salesforce CDP
Salesforce Customer Data Platform (CDP) enables data to be unified from different sources and becomes a unified data repository for all Salesforce solutions. Innovations enable improved segmentation through the use of AI and enhance the connection to analytics solutions.
10. Hyperforce
Salesforce has announced the opening of a Hyperforce operating zone in the European Union . The Hyperforce EU Operating Zone will allow our private and public customers to not only store their data in the EU, but also ensure that all data processing is done by EU-based personnel. This increases regulatory compliance guarantees and facilitates the adoption of cloud solutions for all types of organizations. Additionally, Salesforce has announced an expansion of its alliance with Amazon Web Services (AWS) , in whose public cloud Salesforce services can be deployed via Hyperforce. The expansion of this alliance will allow customers to develop specific sector applications, as well as develop Slack as a digital headquarters, incor