At an example. Example A customer visits a store website. After a while he receives an email from the store with information about a lower price for a product and returns to the stores website. This time he decides not to buy. After a while he receives a text message with a personal discount code. He returns to the stores website and makes the purchase. What are the consequences? Without the use of marketing automation, the customer would have abandoned the purchase during his first visit to the stores website. With the help of additional tools and the ability to.
Set up individual customer communication scenarios, in the example given, the transaction was completed. So lets consider how many customers can visit our website but for some reason not decide to buy the greece whatsapp resource product. This can be a large group. Thanks to marketing automation we have an additional opportunity to convince them to take advantage of our offer. Storytelling Telling a story Personalization of sent content and marketing automationThese data will be entered into the system and, together with sales data, serve as a guide for further communication with customers by the call center and salespeople. Customer Segmentation and Scenarios.
The diversity of customer needs determines their division into different interest groups. This is the right direction for salesoriented campaigns that maximize results. Customizing content for the right customer group is the perfect way to capture their attention. However we can not limit our activities to segmentation by interests only. The analysis should include the entire customers purchase history that we know about his status as a current customer as well as declarative data such as his place of residence. Segmentation will allow us to create scenarios that target specific customer groups and can also fit in the appropriate customer.