which could be an alternative, has been attracting attention

[robiulhasan1]

If there are few visitors to your company's website, retargeting advertising will be less effective, so it is important to combine it with expanding your owned media.


Why do we recommend retargeting ads to B2B companies? We also explain how to use them.


4. IP Address Targeting


An IP address is like an address that is individually assigned to a device that whatsapp number connects to the Internet. Domestic IP addresses are assigned by prefecture and municipality, so regional information can be obtained. Furthermore, companies often use fixed IP addresses for security reasons, so companies can be identified. In this way, it is possible to target specific regions and companies using IP addresses. In recent years, regulations on cookies have become stricter, so IP address targeting,



What are the benefits of IP address targeting? Examples of its use in B2B marketing are also introduced.


5. Social Media Management


SNS may be strongly associated with BtoC companies, but it is also effective for BtoB companies. However, the way SNS is used differs from that of BtoC companies. While BtoC requires unique communication, in BtoB it is important to continue to provide useful information to potential customers and be recognized as a trustworthy company.