The metaverse landed in 2021 with a brute force that has made it climb positions in this year's trend rankings. Although what it represents is not new , the truth is that the concept itself has turned all conversations around. It is here to stay and more and more brands are seeing the advantages it brings to their strategies.
MadWorld was born to meet the needs that have arisen around this virtual universe . It is a creative coworking space with training in the metaverse universe . The goal is to create a space in which to work, but also to be able to train and socialize in a different way and find like-minded groups.
It is the work of the branded content specialist school Madrid Content School and La Agencia Encubierta , a creative boutique that operates entirely in that spectrum.
of MadWorld is the possibility of bringing together a number of prominent groups and professionals from the same sector. At the moment, associations such as APG Spain, BCMA, Inmersiva XR and Más Mujeres creatividades , among others, have their headquarters in these virtual offices.
On the other hand, the school has presented the Content albania number data Creation and Business Development Course for the Metaverse . This is possible thanks to the collaboration of Inmersiva XR, the Spanish Augmented Reality Association.
MadWorld seeks to showcase the opportunities that the metaverse offers to brands and consumers
“It emerged as a necessity. We wanted to know from within what opportunities this new reality offers for creatives and creators, what professionals working in the metaverse should know and how they can attract brands by understanding their needs,” says Javier Pizarro , co-founder of MadWorld, creator of Agencia Encubierta and professor of branded content at Madrid Content School.
"We firmly believe that the key to making metaverses work and being a long-term bet is that there is quality content that provides real and useful value to users. This is what allows a community to be created," he continues explaining.
«We like to talk about lifelong learning , never stop learning, that's why we want to be where there is an opportunity for marketing and communication professionals, to help them train,» says Jon Lavin , founder and co-director of the school. He says that collaboration is in the DNA of the entity and that is why MadWorld is a coworking space.
“Nobody knows exactly where the metaverse will end up, but at the moment it is a world full of possibilities that generates a lot of interest among people and brands ,” he points out. “If in the 2000s brands realized the need to go digital, now they have to go metaverse . But for brands to be in the metaverse, they need content so that people want to spend time with them. And for that, you need specialists to create that content. And to create those specialists, you need training,” he concludes.