Spark Foundry reveals the keys to overcoming uncertainty and boosting our business

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The audience was particularly willing to participate in this part of the debate and asked via chat how the speakers see loyalty on TikTok. This question excited the Iberdrola representative, who responded: “ We all try to connect with this type of content, we have to adapt and pursue the audience wherever they are. There are many possibilities on TikTok .” He added that his company’s account on this social network has more than one hundred thousand followers and almost 2 million likes.

Guix, for his part, explains that they are not on TikTok, but he does agree with phone library Fernández's point of view: " If your consumer is on TikTok, you have to be there. You have to adapt your content towards this new entry point."

Trust as a lifeline for the cookieless environment
As expected, the cookieless universe entered the debate to address the issue of loyalty without third-party cookies. And although the paradigm is uncertain and professionals in general are terrified of what may happen in 2022, Guix remains calm: " We are carrying out a good strategy, because what is yours gives you information that you are able to manage , on the other hand, if it is from third parties, you have the problem of being left with nothing, as is what is happening now.