This must be integrated into the entire sales process

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Luxury industry figures accelerate digitalisation
On the other hand, and as is no longer news, the coronavirus has accelerated the process of digitalisation. Retail is not going to disappear, but its organisation will change. The health crisis will also affect the global luxury market due to mobility restrictions . Especially since between 20 and 30% of the luxury industry's revenue comes from purchases by tourists and travellers.

Furthermore, a drop of between 20 and 35% is expected for this year, caused phone leads by the freeze in tourism and production halts. The closure of Italian factories in spring 2020, responsible for the production of more than 40% of all luxury products, was a major setback.

Recovery to 2019 levels will not occur before 2022. Gradual growth will then take place. A global market volume of between €320 and €330 billion will be reached in 2025. By this year, digital purchases will account for 30% of the global luxury market.