How important is insurance digital marketing?

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Finally, the study found once again that the adoption of digital technologies has been playing a fundamental role for years in accelerating global productivity growth and intensifying the interaction between customers and insurers .

The 2022 edition of McKinsey's Global Insurance Report features ample space for the results achieved thanks to digital innovation, especially those related to insurance digital marketing actions . While investments in technology go from a billion dollars in 2004 to 7 billion dollars in 2019 and then exceed 14.6 billion dollars in 2021, more than 40% of Insurtechs focus on marketing segments and the insurance value distribution chain .

Maximum emphasis is given to improving the customer experience that colombia whatsapp resource can be achieved through the implementation of digital marketing initiatives. A digital experience perceived as distinctive by customers becomes an indispensable prerequisite for growing both in quantity (sales and subscriptions) and above all in quality (loyalty).

In order to design and create a digital customer experience that is useful and relevant, the necessary step is to modernize the technological infrastructure . Innovation in the insurance sector is a complex process that involves an organization at different levels. Digitalization puts a strain on the legacy systems of many traditional insurance companies, which are called upon to decide in a short time whether to directly replace pre-existing tools or whether to support them in the short term with latest-generation platforms.