1) Design personalized initiatives
Posted: Mon Jan 06, 2025 9:50 am
Personalized marketing initiatives allow you to focus on specific customer segments and deliver tailored content to them.
Content marketing : Enabling listening spaces and developing a content marketing plan are the necessary premise of any personalized initiative that aims to increase brand reputation. Content that provides answers to recurring questions or that concretely solve problems shared by consumers, that guide users through the sales funnel or offer insights on topics of common interest have a much greater chance of increasing CLV.
Referral programs : the vast majority of consumers trust the advice of people argentina whatsapp resource they know and increasingly share their purchases on social networks. By offering a referral program, the objectives pursued are twofold: to increase the CLV value of existing customers who have now developed a relationship with the brand and contribute to its promotion with their content; to increase (positive) exposure to new potential customers .
Loyalty and rewards programs: “Loyalty programs” keep customers engaged and reward those who shop more often. Special offers, reward content, targeted discounts, cheaper (or free) shipping, early access to new items, guaranteed order availability for limited and exclusive stocks: these are all tactics to incentivize customers to return, which can increase purchase frequency and prolong the relationship over time (reducing customer churn ).
Content marketing : Enabling listening spaces and developing a content marketing plan are the necessary premise of any personalized initiative that aims to increase brand reputation. Content that provides answers to recurring questions or that concretely solve problems shared by consumers, that guide users through the sales funnel or offer insights on topics of common interest have a much greater chance of increasing CLV.
Referral programs : the vast majority of consumers trust the advice of people argentina whatsapp resource they know and increasingly share their purchases on social networks. By offering a referral program, the objectives pursued are twofold: to increase the CLV value of existing customers who have now developed a relationship with the brand and contribute to its promotion with their content; to increase (positive) exposure to new potential customers .
Loyalty and rewards programs: “Loyalty programs” keep customers engaged and reward those who shop more often. Special offers, reward content, targeted discounts, cheaper (or free) shipping, early access to new items, guaranteed order availability for limited and exclusive stocks: these are all tactics to incentivize customers to return, which can increase purchase frequency and prolong the relationship over time (reducing customer churn ).