From traditional face-to-face model to digitally enabled customer centricity

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It allows you to compose, format and personalize content by translating data, acquired from various sources, into electronic and physical communications
Supports the production of marketing materials (from personalized customer messages to new product presentations to transaction documents)
Provides targeted communications across a variety of media, including mobile devices, email, SMS, web pages, social media sites and print
The goal of the CCM is to ensure that communications addressed to different customer segments – in the case of more advanced software even one-to-one – are relevant, clear and consistent, regardless of the channel or method through which they are conveyed.

To cope with the social isolation imposed by the pandemic, many insurers south korea whatsapp resource have had to quickly digitize the customer and agent experience, often permanently moving away from the traditional face-to-face service model. Others have equipped themselves to provide communication channels that can satisfy customers who have become accustomed to greater and more significant interactivity. Still others have implemented loyalty and gamification programs with the aim of increasing engagement, investing in the development of solutions for the automated production of innovative content such as interactive videos and personalized mini-sites .

Corporate decision makers – the so-called C-suite – are taking note of the key role that innovation will play in providing long-term value. But while the industry as a whole presents, as we have seen, different scenarios in which technology is already being used to open new spaces for dialogue and enhance relationships, there are still few companies that pursue innovation in a systematic way . Yet the increasingly high expectations of customers and the entry into play of new and aggressive competitors (IT companies, insurtech , capital companies) exert strong pressure on companies in the sector, pushing for a type of innovation that is able to provide sustainable growth , fully integrated into all levels of the organization .