What is insurance digital marketing?
Posted: Mon Jan 06, 2025 9:09 am
The stakes are high: the customer – acquired or potential – in the event of an experience that is not in line with what he is now accustomed to in other daily contexts, will move on, to choose other brands capable of guaranteeing the expected (and “demanded”) level of listening and care.
In this article, we will look at 4 best practices of insurance digital marketing that seem to be more successful than others in minimizing customer churn , improving engagement and increasing loyalty . First, however, let's clarify the definition of insurance digital marketing and try to understand why it has become indispensable.
“ Insurance digital marketing ” refers to all marketing actions that take place georgia whatsapp resource online using digital channels (social media, search engines, email, websites, apps) with the aim of reaching current customers and acquiring new ones . It also refers to the various technologies that have changed the way insurers work and companies operate as a whole and to the actual management of insurance policies : from the dematerialization and digitalization of products and processes, to the use of online touchpoints to communicate and carry out operations and transactions.
In general, those who provide digital insurance services have some distinctive characteristics:
an innovative customer-centric approach ;
an omnichannel presence,
an insurtech ecosystem where pricing, risk assessment and claims management are done through open, connected software platforms (sometimes data-driven platforms form the core of a connected insurance system ).
The contribution of new technologies is fundamental but digital insurance marketing is effective only if the companies that decide to adopt it have also faced a change in mentality , at every level of the organization: on the one hand they have developed a data culture internally and on the other they have embraced a corporate philosophy devoted to customer centricity .
In this article, we will look at 4 best practices of insurance digital marketing that seem to be more successful than others in minimizing customer churn , improving engagement and increasing loyalty . First, however, let's clarify the definition of insurance digital marketing and try to understand why it has become indispensable.
“ Insurance digital marketing ” refers to all marketing actions that take place georgia whatsapp resource online using digital channels (social media, search engines, email, websites, apps) with the aim of reaching current customers and acquiring new ones . It also refers to the various technologies that have changed the way insurers work and companies operate as a whole and to the actual management of insurance policies : from the dematerialization and digitalization of products and processes, to the use of online touchpoints to communicate and carry out operations and transactions.
In general, those who provide digital insurance services have some distinctive characteristics:
an innovative customer-centric approach ;
an omnichannel presence,
an insurtech ecosystem where pricing, risk assessment and claims management are done through open, connected software platforms (sometimes data-driven platforms form the core of a connected insurance system ).
The contribution of new technologies is fundamental but digital insurance marketing is effective only if the companies that decide to adopt it have also faced a change in mentality , at every level of the organization: on the one hand they have developed a data culture internally and on the other they have embraced a corporate philosophy devoted to customer centricity .