Given this scenario, 63% of professionals in the sector have a
Posted: Mon Jan 06, 2025 8:59 am
In this sense, the main drivers for seeing more advertising are a lower monthly subscription price, offers of free services and advertising that does not cut important scenes . According to the study, advertising is better tolerated on free platforms (4.2/10 ) than on paid platforms (1.5/10).
specific media plan or investment for Connected TV. 75% perceive interest in their company, or among the clients they manage, in the competitive advantages of Connected TV as an advertising medium to reach consumers.
The main reasons why professionals use Connected TV include that oman number data it is measurable and its ROI can be determined , that it allows them to get ahead of the competition in innovative actions and that it offers the same benefits as non-connected TV. The main obstacles are, on the other hand, the need to have means that guarantee high coverage and the lack of understanding of the technology.
Therefore, having greater knowledge about the possibilities it offers and having an expert in the company would encourage professionals to invest more in Connected TV. The management of the advertising budget in Connected TV is mainly managed by the TV department (31%) and digital (29%).
In addition, 9 out of 10 use the programmatic buying/selling model. The metrics that generate the most confidence are the viewing percentage (49%) and the frequency (44%) . FAST (36%), AVOD (35%), TVOD (33%) and SVOD (33%) are positioned as the most well-known connected TV marketing models.
specific media plan or investment for Connected TV. 75% perceive interest in their company, or among the clients they manage, in the competitive advantages of Connected TV as an advertising medium to reach consumers.
The main reasons why professionals use Connected TV include that oman number data it is measurable and its ROI can be determined , that it allows them to get ahead of the competition in innovative actions and that it offers the same benefits as non-connected TV. The main obstacles are, on the other hand, the need to have means that guarantee high coverage and the lack of understanding of the technology.
Therefore, having greater knowledge about the possibilities it offers and having an expert in the company would encourage professionals to invest more in Connected TV. The management of the advertising budget in Connected TV is mainly managed by the TV department (31%) and digital (29%).
In addition, 9 out of 10 use the programmatic buying/selling model. The metrics that generate the most confidence are the viewing percentage (49%) and the frequency (44%) . FAST (36%), AVOD (35%), TVOD (33%) and SVOD (33%) are positioned as the most well-known connected TV marketing models.