A new impulse to research on data analysis tools
Posted: Mon Jan 06, 2025 8:44 am
And methodologies can be seen starting from 1950 , in particular on visualization techniques that allowed a progressive democratization of data. The development of interactive computer systems and high-dimensional data continued without pause until 1994: computers and applications created effective and extraordinarily powerful images by processing ever greater quantities of information and exploiting the knowledge already acquired on the methods of data visualization.
After 1994 , the year in which the first digital advertising banner was uk whatsapp resource introduced, Internet use grew rapidly. While in the United States in 1994 less than 5% of users surfed the Internet, in 2014 that percentage had risen to 75% and reached almost 90% in 2019 (Sources: Nielsen Online, ITU, PEW Research and Internet World Stats). In the 20 years between 1994 and 2014 (the year in which the Internet and the main platforms had reached full maturity), we did not simply witness the addition of another communication channel: the technological transformation had produced a change in the very structure of the relationship between brands and consumers , allowing the latter to interact online in ways that were strictly forbidden offline. It was in this period that the transition from the broadcasting of traditional media to the narrowcasting of digital channels occurred . Companies were able to equip themselves with analytical tools capable of collecting information on consumer behavior like never before and could rely on innovative methods of measuring and evaluating marketing initiatives.
Knowing how data analysis has evolved is important because it helps us understand how far we have come to get to the computer applications that generate data-based content and images today. The early history of data analysis ends with the creation of digital analytics, which in turn inaugurates the phase of the information age in which we currently live (Source: Digital Marketing Analytics: In Theory And In Practice , Kevin Hartman).
After 1994 , the year in which the first digital advertising banner was uk whatsapp resource introduced, Internet use grew rapidly. While in the United States in 1994 less than 5% of users surfed the Internet, in 2014 that percentage had risen to 75% and reached almost 90% in 2019 (Sources: Nielsen Online, ITU, PEW Research and Internet World Stats). In the 20 years between 1994 and 2014 (the year in which the Internet and the main platforms had reached full maturity), we did not simply witness the addition of another communication channel: the technological transformation had produced a change in the very structure of the relationship between brands and consumers , allowing the latter to interact online in ways that were strictly forbidden offline. It was in this period that the transition from the broadcasting of traditional media to the narrowcasting of digital channels occurred . Companies were able to equip themselves with analytical tools capable of collecting information on consumer behavior like never before and could rely on innovative methods of measuring and evaluating marketing initiatives.
Knowing how data analysis has evolved is important because it helps us understand how far we have come to get to the computer applications that generate data-based content and images today. The early history of data analysis ends with the creation of digital analytics, which in turn inaugurates the phase of the information age in which we currently live (Source: Digital Marketing Analytics: In Theory And In Practice , Kevin Hartman).