The key to finding more customers and attracting them to your business is to know who your ideal customer is. From here you will know where to go to look for them and how you should address them. The most important thing is to understand your potential customer, know what needs they have and what motivates them to buy.
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To find your ideal customer, you should start by making a list of all the characteristics of the people who already buy your products or services. And if you haven't started your activity yet, it's best to base this list on your knowledge. No one knows your product better than you, so no one knows your ideal customer better than you.
What is your purchasing style? In person, online? Are you an early adopter?
If you don't have this information about your customers, consider sending them a survey. You can use SurveyMonkey for free. But make sure you offer them something in return for filling out the survey, such as a discount or a freebie. If you don't, most of them won't bother to fill it out.
Once you have all the characteristics, you may end up with several customer profiles with their characteristics and behaviors . Don't worry, this is normal. Most likely, your customers malaysia number data have some characteristics in common, such as interests or location, but differ in things like age or motivation.
Create customer profiles and you will have identified your potential customers. That is, those groups of people who are most interested in your products or services. You can even adapt or create new products for a certain customer profile. In this way, customer satisfaction will be much higher.
Related article: 4 ways to sell more by optimizing the customer experience .
How to use customer profiles to get more customers?
There are three areas in which you should use your customer profiles:
Product or service
Based on the profiles, it is advisable to review your products or services to ensure that they meet the needs of your customers. Review prices, where they are sold, and other product-specific features to make it better suited to your customers.
Communication
Each group of people uses a different language. So you may need to adapt the communication you have with your customers based on their profile.
For example, a person who wants to buy healthy food will use words like “health”, “energy”, “ecological”, “vitality”. Use their language to approach them.
Advertisements and promotions
By having classified your ideal customers, you will now have a clear idea of where they are and where you need to go to promote your products or services. This can help you save an incredible amount of money, time and effort. You wouldn't advertise in a local newspaper if your customers didn't read it, would you?
Most businesses are using social media to reach their audience. It is actually very cheap, but don't discount other options like direct sales if you have a local customer base.
Review and update customer profiles regularly
As time goes by, you will be able to improve your customer profiles as you learn to know them better. You will be able to find new niches for your product or service or steer your business in a different direction. But don't forget, to continue gaining more customers you need to be in touch with their motivations and needs .