How to create an email for the first time?
Posted: Mon Jan 06, 2025 8:31 am
The ideal thing when starting to send mass emails is for each brand to have its own email account.
There are many platforms that offer this service and where it is possible to create an account in just a few minutes. However, if your brand has its own domain, you can create an institutional account that reflects the professionalism of your business.
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How to create a free institutional email with your own domain?
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Design ideas for mailing
Depending on your brand's personality and phone database identity, you can choose more sober and minimalist designs or opt for more colorful options, prioritize product photos, or include more text in your content.
The important thing to remember is that the design should always correspond to the image you want to project and the objective of your campaign (whether to provide news, attract traffic to your website , increase conversions, etc.).
Below are some examples of mailings :
Example of mailing from the brand This Is Feliz Navidad.
Example of mailing from the Clara & Yema brand.
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5 super attractive email marketing examples!
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Mailing services
There is a wide variety of professional tools to popularize mailing campaigns .
These types of services allow you to access metrics and information that would otherwise be impossible, in addition to providing multiple functionalities that facilitate the email creation process.
Some of the most popular tools are:
GraphPath – Segmented email campaigns
You may be interested in:
Article
15 free tools for email marketing
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5. Analyze the results
Analyzing the results allows you to think about optimizations for future campaigns, which is why it is an essential step in any mailing strategy .
Choosing a tool that makes it easy to view statistics is important, especially for some metrics that we already explained, such as opening rate, clicks, bounce rate, or others such as subscriber cancellation rate.
Based on these results, you will be able to think about improvements and, depending on the type of problem, you will be able to make the necessary implementations, whether in the design of the email, its structure or content.
Even if it is a problem with the bounce rate or something related to the subscriber base itself, you can consider opting for a double opt-in system (double verification) or sending an email to confirm which of your contacts want to continue receiving the content.
There are many platforms that offer this service and where it is possible to create an account in just a few minutes. However, if your brand has its own domain, you can create an institutional account that reflects the professionalism of your business.
You may be interested in:
Article
How to create a free institutional email with your own domain?
Image from: How to create a free institutional email with your own domain?
Design ideas for mailing
Depending on your brand's personality and phone database identity, you can choose more sober and minimalist designs or opt for more colorful options, prioritize product photos, or include more text in your content.
The important thing to remember is that the design should always correspond to the image you want to project and the objective of your campaign (whether to provide news, attract traffic to your website , increase conversions, etc.).
Below are some examples of mailings :
Example of mailing from the brand This Is Feliz Navidad.
Example of mailing from the Clara & Yema brand.
You may be interested in:
Article
5 super attractive email marketing examples!
Image from: 5 super attractive email marketing examples!
Mailing services
There is a wide variety of professional tools to popularize mailing campaigns .
These types of services allow you to access metrics and information that would otherwise be impossible, in addition to providing multiple functionalities that facilitate the email creation process.
Some of the most popular tools are:
GraphPath – Segmented email campaigns
You may be interested in:
Article
15 free tools for email marketing
Image from: 15 free tools for email marketing
5. Analyze the results
Analyzing the results allows you to think about optimizations for future campaigns, which is why it is an essential step in any mailing strategy .
Choosing a tool that makes it easy to view statistics is important, especially for some metrics that we already explained, such as opening rate, clicks, bounce rate, or others such as subscriber cancellation rate.
Based on these results, you will be able to think about improvements and, depending on the type of problem, you will be able to make the necessary implementations, whether in the design of the email, its structure or content.
Even if it is a problem with the bounce rate or something related to the subscriber base itself, you can consider opting for a double opt-in system (double verification) or sending an email to confirm which of your contacts want to continue receiving the content.