Do you want to set up a business and make millions, but you don't know how to get started? In this post we will give you some tips.
Every business starts with an idea . In this case it is the following: Everyone should own a set of bed linen that they can proudly show off to their friends. It is a sign of personality that conveys maturity, elegance, cleanliness, attention to detail.
We spend about a third of our lives sleeping and our sleeping habits affect our lives: our happiness, our health, our productivity. The quality of our sleep determines our quality of life . More than enough detail to start taking care of such an important aspect of our lives as our bedding. However, until relatively recently, we did not give it all the importance it deserved. But now there are lifestyle trends that opt for happiness in every sense.
Added to this new trend is the fact that it is not easy to buy bed linen. Until now, there was no other option than to go to the shopping centre and follow the traditional consumer japan number data routine: accept synthetic fibres at a medium price or pay large amounts of money for natural fabrics such as linen.
This is exactly what Parachute Home founder Ariel Kaye thought when she decided to create her bedding brand. It is an online store that sells luxurious bedding at a reasonable price . And it does so directly, without intermediaries. The marketing strategy is simple: listen and respond to customer needs .
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1. Catch the target audience
Parachute is specifically designed for a young audience, those defined as millennials. As Ariel Kaye herself acknowledges, it is about understanding what motivates and drives people to buy. And this group, when they buy, wants something that is related to a particular lifestyle. The purchase is motivated by love , something that encourages sharing the experience on Instagram and other social networks.
The most important thing is to listen , to pay attention to what the public is looking for. For example, at Parachute there are no bed covers because their customers do not use them. But there are slate-colored sheets, the result of active listening. Customers demanded them and Parachute created them. The market demands two-way conversations.