When we talk about advertising phrases, we are referring to those sentences used to persuade the audience to take action, which is usually to buy a product or service. Here we will see some examples that can work for your business.
The word sells. That's a fact. A good sales pitch can make the difference between closing a deal or not. When it comes to convincing a customer to make a purchase, having powerful sales arguments is phone leads vital to achieving business goals.
However, what happens when you don't have enough time to explain to a potential consumer why they should buy your products? That's where advertising phrases come in .
Advertising phrases have the power to communicate, in a matter of seconds, the essential attributes of an item, service or brand. Hence the importance of knowing how to construct and choose the best one for a business.
For this reason, in this content we have compiled advertising phrases, examples and some considerations that you should take into account when formulating the perfect sentence for the purpose you have in mind. Will you join us on this journey?
What advertising phrases are there?
There are thousands of advertising phrases to sell a product ! From those that are popularly known, those that exude creativity, and even those that can help position your brand. These are some of the ones you can find:
Advertising phrases for direct sales
Advertising phrases for awareness or positioning
Advertising phrases to differentiate a product
Aspirational advertising phrases
Advertising phrases that appeal to the audience
Descriptive advertising phrases
Let's look at some examples of each of them, shall we?
Advertising phrases for direct sales
Direct sales advertising phrases can be understood as those that are specifically aimed at closing the sale. They often encourage the customer to buy, although they do not always reflect the brand's attributes.
Example: “ Buy it today and get a 2×1 valid on your next visit .”
Advertising phrases for awareness or positioning
These types of advertising phrases are constantly used by brands to generate awareness in the market and to position more than just a product, a concept.
Example: “ Uncover happiness ”, by Coca Cola.
Advertising phrases to differentiate a product
In a competitive market segment, advertising phrases of differentiation are useful to indicate qualities or elements that make that product or brand different from the others.
Example: “ The only juice with 100% natural pulp .”
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Aspirational advertising phrases
Behind these messages, the intention is to convey some of the effects or results of consuming a certain service or product, whether qualitative or quantitative.
Example: “ Taste the rainbow ,” by Skittles.