PETA and Great Guns USA present a humorous and unforgettable spot titled, “Poop in Your Chicken.” Directed by Justin Casselle of Great Guns USA, the spot is part of PETA ’s new campaign to get fast food chains and supermarkets to label chicken packages with the amount of fecal matter they contain.
“If you’re eating chicken, you’re eating poop,” reads a news story that the protagonist of the spot reads. Disgusted, she changes the way she sees the world until she can no longer ignore the truth.
PETA decided that the focus of this campaign had to be comedy, to subversively claim animal rights and warn about the presence of fecal matter in packaged chicken. The end result combines madness with morality in a funny way that will stay in the minds of viewers long after watching the spots.
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PETA Executive Vice President Tracy Reiman comments, “Embodiing PETA’s impactful campaigns over the past 40 years, this ad has viewers laughing and craving vegan foods that leave the chickens alone. Humor makes a message stick, and Great Guns USA helped deliver this project with comedy, creativity, and compassion.”
Oliver Fuselier, Managing Director at Great Guns USA, adds that “ egypt number data when PETA came to me at Great Guns USA, I was immediately excited about the possibilities of having the talent on my list of ideas.” He adds that “it’s very exciting to be part of an organization like PETA, which fights so hard to stop animal suffering and to do so in such a bold yet comical way.”
Justin Casselle , Director of Great Guns USA, stated that “I was excited (even a little nervous) when I was presented with this opportunity to direct for PETA. There is nothing better in this business than working directly with a client who trusts you and gives you the reins to make your vision a reality. It gives you a strong drive to excel! Ultimately, it all comes down to clear communication, and we had that in spades.”
TECHNICAL SHEET
PRODUCTION COMPANY
PRODUCTION COMPANY: Great Guns USA
MD/EP: Oliver Fuselier
HOP: Becca Radin
EXEC ASST Kelsy Haden
DIRECTOR: Justin Casselle
PRODUCER: Ramone Hulet
COMMERCIAL COORDINATOR: Hannah Ward
1st AD: Kali Mann
CAMERA DEPT
DP: Taylor Russ
1ST AC: Kevin Ulibarri
2ND AC: Layton Herbert
DIT: Tony Watkins
ELECTRIC
GAFFER: Joe Jackson
GRIP
KEY GRIP: Emilio Marcilino
SWING: Nick Carey
ART DEPT
ART DIRECTOR: Grant West
PROP ASSISTANT: Jacob Boyle
SOUND/VTR
SOUND MIXER: Tomasso Pompeii
VANITIES
WARDROBE STYLIST: Paola Alejandra Erazun
HAIR & MAKEUP: Maria Barrera
STYLIST ASSISTANT: Ellen Schafer
COVID COMPLIANCE
HEALTH & SAFETY OFFICER: Michelle Macedo
PRODUCTION
PA – PRODUCTION VAN: Kory Boyer
PA – SHUTTLE VAN: Kiayla Jackson
SET PA: Grace Gallagher
SET PA: Johnny Alvarez
TALENT
HERO WOMAN: Baracha Walston
EMPLOYEE: Talia Martin
FRIEND #1: Reid Fellow
FRIEND #2: Katty Elizabeth Morla
BACKGROUND TALENT
CHICKENSUIT: Jamal Delaney
DINNER PARTY GUESTS: Anastasiia Ponomarova, Nassaharat Sungvornyothin, Tribble, Kimberly Hoyos, Alix Hamilton
EQUIPMENT
CAMERA EQUIPMENT: Eastside Camera
CATERING: Rockwell Catering
CASTING: Ron Blair Casting
EXTRAS CASTING: Extra Extra
GRIP EQUIPMENT: Cinema Cypher
LIGHTING: Cinema Cypher
PASSENGER VAN: Galpin
PRODUCTION SUPPLIES: Hot Bricks
SHIPPING: FedEx
SOUND: Tomasso Pompeii
TRUCKING: Uhaul
POST PRODUCTION
EDITOR: Andrew Henry
COLORIST: Ron Sudul
MUSIC SCORE: Francis Watkoskey
SOUND DESIGNER/MIXER: Batsirayi Zesaguli