Airbnb Airbnb's advertising and

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Their preferences and behavior change, every day the child learns something new. But IKEA furniture is always there, it “grows up” with us. To highlight its values ​​and gain additional loyalty among the audience, the brand reveals socially important issues. For example, the campaign “This is IKEA: Refugee Stories” tells the stories of real refugees who have found new shelter in different countries.

The videos emphasize the importance of supporting uae telegram refugees and debunk negative stereotypes around this group of people. communications strategy centers around the stories of guests who have used the platform's accommodation booking services. The Belong Anywhere campaign launched in 2014 as a series of videos that featured stories of travelers and hosts. We see people making new friends and exploring new cultures through Airbnb.

The core message was that travel is about more than just spending the night “with someone.” Anyone can find a home, as long as you’re open to new opportunities and connections. Airbnb has added an “Experiences” feature to its app, allowing hosts to host tours, online activities, and excursions. This helps guests travel “through the eyes of a local” and make their stay more unique and colorful.