CRM Offering and Customer Care: The Data Revolution

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Over the past few years, the telecommunications industry has changed profoundly, with the emergence of some marketing trends that we are still dealing with today.

Telcos , companies that provide connectivity services, fixed and mobile, and ghana whatsapp resource organizations that operate news and entertainment channels, have learned to use new technologies to improve the customer experience, increase business resilience and clarify their value propositions. To continue to do so , they have gradually adapted to those trends in the communications market that more than others push towards the restructuring of offering models and the integration of digital tools - first and foremost CRM - in customer care processes. The Telco sector trends that we will discuss in this blog post are proving successful because they focus on leveraging innovations, not only technological but also organizational, methodological and cultural, to obtain the improvement of engagement and customer satisfaction.

Before describing the trends that are reshaping the telecommunications sector in 2023, let's try to explain the impact of digital transformation on the formulation of commercial proposals by Telco companies .

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In the transition from traditional marketing methods to those enabled by digitalization, telecommunications companies have adapted their strategies to remain relevant and meet the changing needs of consumers. This means, for example, that they have completely revised their offering model, rooting it in a dimension of greater information richness that finds its main driver in CRM . Let's try to explain.