A sales plan is a guide established by the sales department of a company, which determines the actions required to achieve sales objectives.
Do you know how to get those sales you have in mind? Or how to close deals with those specific clients you are looking for?
You probably have many ideas about how to achieve your goals, however, they can become ambiguous if you do not give them an adequate structure or do not establish them in a document.
This document is known as a sales plan. It is phone library used to determine the specific actions that must be followed by the sales department to achieve the stated objectives. So if you are interested in creating one, keep reading because today we will help you develop yours!
What is a sales plan?
A sales plan can be considered as an established guide for the commercial department of a company, which determines the actions required to achieve sales objectives , as well as the necessary resources and strategies to follow in specific cases provided for in the commercial strategy.
Creating one allows you, among other things:
Have a detailed view of sales strategies.
Achieve an income projection in a given period.
Determine the customer profiles you have or are looking for.
Plan the resources you need to achieve sales goals.
Increase your income.
Difference between sales plan and business strategy
A business strategy addresses all the activities that will be carried out to position your company and its products in a specific target market . It allows you to visualize the alliances you will need to have and the resources you need to position yourself, sell and be a profitable business.
It is created from a financial analysis and takes into account various aspects such as sales, brand positioning, strategic partners and other points that you can review in this article that tells you how to create a business strategy .
A sales plan is more specific and focuses on how to sell. When you make a strategic sales plan, you think about what your sales force will need to generate customers and what agreements they will need to establish, for example: payment plans or credits.
The sales plan defines which strategy is best to implement and which will be the best ways to close certain deals. It is part of a commercial strategy and is considered a next step where specific actions are defined for specific cases.