Do a competitor analysis

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sadiksojib35
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Joined: Thu Jan 02, 2025 7:11 am

Do a competitor analysis

Post by sadiksojib35 »

See how your competitors meet your audience's needs. Try on the role of their client: go through the full interaction cycle and note the advantages and disadvantages. Take into account other people's mistakes, spy on successful solutions and differentiate yourself from your competitors so that it is easier for the client to choose you over them.



Design a quality experience
For this, you can use CJM. Customer Journey Map is a customer journey map that covers all stages of interaction with the brand. CJM is needed for each audience segment, as they can go through different scenarios.

A customer experience map visualizes touchpoints and the emotions a customer feels during them. It allows you to think through the brand’s actions that will lead to a positive reaction.



Test the prototype
After the preparatory stages, you need to accumulate belgium phone number lead the collected information, draw conclusions and create the first version of the solution. It can be tested on a focus group, identify shortcomings and promptly correct them.



Monitor the reaction
It is impossible to provide a client with a perfect product or service once and not change anything else. After entering a wide audience, continue to monitor key metrics, competitors and trends in your field. Test hypotheses and implement them in new versions.



How to improve CX
Developing customer experience is a continuous and cyclical process.

How to improve CX :

Conduct a study of the current customer experience using the metrics NPS, CSAT, CES, CCR. Collect feedback from the audience, identify a pool of bottlenecks that spoil the overall impression of interaction with the brand.
Formulate what these stages should ideally look like in order for them to meet or exceed audience expectations.
Based on the data, develop solutions to correct errors, implement them and see how they work.
After putting out the fires, move on to what is already working well and think about how it can be improved.
On topic. User journey map and user flow: what is the difference and how are they used?
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