Optimize the conversion funnel

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The idea is to multiply the contact forms on your page instead of just one. Indeed, offering a single contact form is the mistake that many B2B companies make. The single form would only be useful when the prospect is already in the decision-making phase. Offering several of them means taking into account the Awareness or Consideration phases seen previously.

By multiplying the contact forms, also offer premium offers. Why not, general manager email lists for example, offer small advantages following an action? Websites choose, for example, to provide white papers, case studies or even guides. You also have the possibility of offering a registration for a webinar to further interest the prospect and keep them on your page.


The idea is to turn each visitor to your page into a lead. To do this, you need to follow a certain progression in the process. The first step is to attract visitors to your page by producing interesting content. Then, it will be up to you to encourage them to act. For example, plan a call to action button. Logically, this click should lead the visitor to another page on your site. This will be the Landing Page and will be used to fill out the form. You have just generated a lead for your page.