Optimizing customer value

[sumaiyakhatun26]

Man with his tablet
It is always easier and cheaper to keep existing customers than to acquire new ones. When a company opens its doors for business, it will have to implement acquisition actions , which are sometimes very expensive.

However, as soon as it has acquired and retained its customers, investors email lists it will be able to ease off on acquiring new customers. As the customer acquisition cost decreases, the company's profits increase. The reduction in the customer acquisition cost is therefore a challenge for the company's sustainability.

To reduce the acquisition rate, it is recommended to increase the average basket of each customer. In other words, customer loyalty has an impact on the reduction of the acquisition rate of new customers. Since customer satisfaction is one of the conditions for getting a customer to repeat their purchases, it is therefore a major economic issue for the company.