How to evaluate the effectiveness of gamification
Posted: Mon Jan 06, 2025 3:30 am
After implementing gamification, you need to evaluate its effectiveness - this will help you understand what to add to the game next time and how well it suits a specific process or task.
What can be measured:
Engagement: For example, activity in gameplay, frequency of platform use, achievements, reward activations and game mechanics.
Indirect impact on the business goal: you can see whether the KPI numbers have changed after implementing gamification. One of our clients increased the number of rational proposals by 60% during the active part of gamification. Their economic effect exceeded 100 million rubles.
How the gamification development process works
Defining the business goal: Before starting implementation, it is bangladesh phone number lead important to identify the problems, needs of the business and employees.
Creating a game concept and mechanics: we select game elements and motivation mechanisms that correspond to business goals.
Test: we do a trial run of the game and refine it based on feedback from employees.
Implementation: We constantly monitor the results and make changes to the game if necessary.
How modern corporate portals help implement gamification of business processes
We can come up with and implement any game mechanics on request. For example, one of our clients implemented badges of different levels for the largest number of knowledge base articles and implemented ideas.
Vendors have an API that can be used to obtain information about events from CRM systems using the integration method. This allows customers to independently determine the target actions of employees and reward them in the corporate portal.
Typically, corporate portals have gamification mechanisms built in by default, which the vendor informs users about. For example, “Successful comment” badges if it has 10+ likes, or birthday greetings.
What can be measured:
Engagement: For example, activity in gameplay, frequency of platform use, achievements, reward activations and game mechanics.
Indirect impact on the business goal: you can see whether the KPI numbers have changed after implementing gamification. One of our clients increased the number of rational proposals by 60% during the active part of gamification. Their economic effect exceeded 100 million rubles.
How the gamification development process works
Defining the business goal: Before starting implementation, it is bangladesh phone number lead important to identify the problems, needs of the business and employees.
Creating a game concept and mechanics: we select game elements and motivation mechanisms that correspond to business goals.
Test: we do a trial run of the game and refine it based on feedback from employees.
Implementation: We constantly monitor the results and make changes to the game if necessary.
How modern corporate portals help implement gamification of business processes
We can come up with and implement any game mechanics on request. For example, one of our clients implemented badges of different levels for the largest number of knowledge base articles and implemented ideas.
Vendors have an API that can be used to obtain information about events from CRM systems using the integration method. This allows customers to independently determine the target actions of employees and reward them in the corporate portal.
Typically, corporate portals have gamification mechanisms built in by default, which the vendor informs users about. For example, “Successful comment” badges if it has 10+ likes, or birthday greetings.